Pricing

You don't pay until
your rebates grow.

B2B Activate earns a percentage of the incremental rebates generated from spend we activate. Nothing on rebates you were already earning. No upfront fees. No retainers. Pay only on results.

Rebates on Activated Spend
New rebates only — not your existing program
×
Performance Rate
8–15% depending on volume tier
=
B2B Activate Fee
Invoiced quarterly in arrears
If no suppliers activate, the invoice is zero. The only scenario where B2B Activate earns nothing is the scenario where you also earn nothing.

Three Tiers

Pick the engagement
that fits your program

Launch
Start Activating

For buyers with $10M–$75M in AP spend ready for their first performance-based supplier activation program.

Quarterly minimum
$3,000/qtr
Applied as credit against performance fees
+ 15% of rebates earned
AP file ingestion + Activate Enrichments™ (up to 1,000 suppliers)
Buyer DNA Scorecard
Power Curve Principal™ Report (top cohort)
Up to 3 simultaneous outreach campaigns
Done For You As You™ — outreach from your domain
Monthly activation report + read-only dashboard
Shared Customer Success Manager (monthly)
Start with a 90-Day POC →
$2,500 data readiness deposit (refundable against first invoice)
Enterprise
Full Portfolio

For commercial card issuers managing multiple buyer programs, or large enterprise buyers ($300M+ AP) who need the complete platform.

Annual platform license
Custom
Scoped by portfolio size (from $36K–$250K/year)
+ 5–8% of portfolio rebate uplift
Everything in SCALE, across full portfolio, plus:
Issuer Hub — portfolio analytics, quota tracking, financial modeling
Dedicated Account Executive + Dedicated CSM
Custom ERP + issuer data feed integrations (up to $25K included)
99.9% SLA uptime + financial breach credits
Annual on-site strategic planning session
Year-1 activation guarantee: less than 10% activation = 6-month fee credit
Request a Proposal
Implementation fee $25K–$50K scoped at discovery. Per-buyer onboarding $1,500/program.

Feature Comparison

What's in each tier

Feature Launch Scale Enterprise
Data & Enrichment
AP file ingestion
Activate Enrichments™ ScanUp to 1,000UnlimitedUnlimited
Buyer DNA ScorecardSemi-annual updateContinuous
Power Curve Principal™ ReportTop cohort onlyFull AP fileFull + multi-portfolio
Campaign Execution
Done For You As You™ outreach
Simultaneous campaignsUp to 3UnlimitedUnlimited
Custom campaign templates2 sets/yearUnlimited
Golden Glove Outreach™Top 20 suppliersFull portfolio
Evergreen Enablement™
Reporting & Access
Campaign Hub™ dashboardRead-onlyFull access + APIFull + issuer co-view
Activation Attribution ReportsQuarterlyWeekly + quarterlyReal-time + quarterly
Data exportCSV + JSONCSV + JSON + API
Issuer Hub (portfolio view)
Support & Success
Customer Success ManagerShared (monthly)Dedicated (bi-weekly)Dedicated AE + CSM
Quarterly Business ReviewsMonthly EBRs
SLA uptime99.5%99.5%99.9% with credits
Custom integrationsUp to $25K included

The Math

What this looks like
on a real program

The fee model means B2B Activate can never cost more than a small fraction of what you earn. Here's the arithmetic at three program sizes.

Fee Model Calculator
Program Assumptions
Total AP spend$50M
Current card adoption10%
B2B Activate target adoption28%
Newly activated spend$9M
Issuer rebate rate1.2%
Performance rate (tier)15% (Launch)
Annual Economics
New Rebates Earned
$108,000
$9M activated × 1.2% rebate rate
B2B Activate Fee
$16,200
15% of $108K — invoiced quarterly
Your Net Annual Gain
$91,800
5.7× return. Zero upfront. Zero risk.
Performance fee rate decreases automatically as activated spend grows: 15% (0–$5M) → 12% ($5M–$25M) → 10% ($25M–$100M) → 8% ($100M+). Same contract, automatic step-down.

Start Here

Not ready to commit?
Start with a 90-day POC.

A paid pilot is the fastest way to validate your rebate upside, build internal consensus, and see the platform running on your actual data. The full fee comes back as a credit against year one.

90-Day Proof of Concept

Three phases. Ninety days. Full credit back.

You invest in the POC. We invest the work. If it succeeds, the fee credits toward your full engagement. If the program isn't viable, we tell you before Phase 1 ends.

1
Days 1–30: Discovery & Enrichment

AP file ingested, Activate Enrichments™ Scan completed, Buyer DNA Scorecard delivered by Day 14, Power Curve Principal™ Report by Day 21. You'll know your exact rebate gap before a single supplier is contacted.

2
Days 31–60: Campaign Launch

Up to 3 live campaigns targeting your highest-priority suppliers. Done For You As You™ outreach runs from your domain. You watch the pipeline fill in Campaign Hub™ without touching a single message.

3
Days 61–90: Activation & Readout

First card transactions from activated suppliers. Full pipeline report. POC readout with year-one rebate projection and recommended full-engagement structure. You decide whether to proceed — no pressure.

Success threshold: 3+ suppliers initiated enrollment + $25K+ confirmed rebate opportunity
POC Standard
$10,000
$10K credited against Year 1

Enrichment (up to 500 suppliers) · Power Curve Report · 3 campaigns · 90-day execution · POC readout

Start Standard POC
POC Plus
$18,000
$18K credited against Year 1

Enrichment (unlimited) · Power Curve Full Report · Buyer DNA Scorecard · 5 campaigns · 90-day execution · Executive presentation

Start POC Plus
POC Issuer (per buyer)
$7,500/program
$7.5K credited per program

Standard scope per buyer program. Issuers can run multiple buyer POCs concurrently at this rate.

Request Issuer POC

Standalone Products

Just want the data?
Buy the intelligence layer only.

Three standalone products for buyers and issuers who want B2B Activate's analytical output without a full performance engagement. Each one credits toward a full contract if you decide to proceed.

Activate Enrichments Scan
$3,500 – $12,000
Tiered by AP file size

Your AP file — enriched. Every supplier scored for card acceptance probability, contact data appended, industry classification applied, and activation priority ranked. Delivered in 5 business days.

Up to 500 suppliers: $3,500
501–2,000 suppliers: $6,500
2,001–5,000 suppliers: $12,000
5,001+: $2/supplier (min $12K)
Annual refresh: 40% discount
Power Curve Principal Report
$3,500
Add-on to existing Enrichments Scan

A 10–15 page strategic report identifying your top 20% of suppliers by rebate potential, activation probability tier, and recommended outreach sequence priority. Includes a 60-min analyst review call.

Standalone (includes Enrichments Scan): $8,500
Add-on to existing scan: $3,500
Output: Prioritized supplier list + rebate uplift by cohort
Buyer DNA Scorecard
$2,500
Standalone — or $1,500 bundled with Enrichments

An executive-ready assessment of your virtual card program maturity across 8 dimensions, benchmarked against B2B Activate's buyer cohort. Includes a 90-day action plan. Shareable with your CFO or board.

Dimensions: Data quality, supplier diversity, issuer relationship, internal champion, category coverage, activation trend, rebate realization, program governance
For issuers: $1,000/buyer (volume discount available)

Pricing Questions

The five things everyone asks

What exactly is the "performance fee" based on?
The performance fee is a percentage of the rebates you actually earn from suppliers that B2B Activate activated — not your total card program rebates. Only the new rebates from suppliers who moved from check or ACH to virtual card as a result of our outreach. We track this at the supplier level, and your issuer's reporting confirms the numbers. If a supplier was already on virtual card before we started, that spend is yours — we never take a cut of what you were already earning.
How do you measure and verify which rebates you're responsible for?
Every supplier we contact is tagged in the platform with a campaign ID and activation date. When a supplier starts transacting on virtual card, we cross-reference their first transaction date against our activation date. If our outreach preceded their enrollment, we attribute the spend. If they were enrolled before our campaign touched them, we don't. We produce a quarterly Activation Attribution Report detailing every attribution — and your issuer can validate against their transaction data. If you believe an attribution is wrong, we have a 15-day dispute resolution process. The issuer's statement is the authoritative source. We never invoice more than what the issuer confirms.
We already pay our bank a fee for managing our virtual card program. Are we paying twice?
No. Your bank manages the card product and earns interchange — that's their revenue, not yours. The rebate you earn is a separate payment the issuer makes to you based on card volume. B2B Activate's fee comes out of the portion of rebates we generate — rebates that, without our intervention, you would not have earned. The question to ask your bank is: "What percentage of our AP suppliers are currently on virtual card?" If the answer is below 40%, the rebate upside we unlock is incremental to what you're already earning, and our fee comes entirely from that new money.
Can we get a flat fee instead of performance-based pricing?
We don't offer flat-fee engagements as our standard model — a flat fee creates a scenario where you pay regardless of results, which is the wrong incentive structure for both sides. That said, if your treasury team requires a predictable budget line item, we can structure a hybrid: a fixed annual fee for platform access (typically equal to our minimum annual commitment) combined with a reduced performance rate. This gives you budget certainty while still aligning our incentives with your outcomes. Ask about this during your discovery call and we'll model both scenarios side-by-side.
What happens at contract end — do we keep our data?
All of your data — your original AP files, the enriched supplier records, your campaign history, your activation reports — belongs to you. At contract end, we provide a full export in standard formats (CSV, JSON) within 30 days at no charge. We retain the right to use anonymized, aggregated data to improve platform benchmarks, but we cannot identify your data in any external context. Your supplier contacts, rebate figures, and program configuration are yours. We're custodians, not owners.

Ready to see what your
AP file is worth?

Start with a 90-day POC — $10,000 credited back against your first year. Or run the rebate gap calculator and see the number in 2 minutes.

POC fee credited against year one. No long-term commitment to start. 60–70% of paid POCs graduate to full contracts.