Spend analysis. Supplier scoring. Multi-channel outreach. Follow-up sequences. Enrichment triggers. Attribution tracking. Rebate reporting. B2B Activate does all of it — from your domain, without your team, and only charges when it works.
Platform Architecture
Every B2B Activate engagement runs through the same four-layer stack — data in, activation out, results tracked.
End-to-End Process
Every engagement follows the same eight-step process. Steps 1–3 happen in the first week. Steps 4–8 run continuously as long as your program is active.
You export your accounts payable spend file from your ERP — SAP, Oracle, NetSuite, Workday, or a flat CSV. B2B Activate ingests it, deduplicates vendor records, normalizes supplier names, and cross-references each entry against our enrichment database to append firmographic data, contact information, and industry classification. Turnaround is 48 hours.
The Power Curve Principal™ scores every supplier across three dimensions: payment volume (their share of your total AP spend), industry propensity (how often suppliers in their category accept virtual cards), and signal timing (whether a live enrichment trigger indicates a favorable engagement window). The result is a ranked priority list — we activate the 0.8% of suppliers that represent 51% of your activation potential first.
Before the first campaign message goes out, B2B Activate runs the DNA Sync™ protocol: a structured alignment between the buyer, the issuer's program manager, and the campaign configuration. This confirms rebate rate documentation, agrees on which suppliers are already in the issuer's direct outreach pipeline (to avoid duplication), establishes the attribution methodology that will be used on invoices, and locks the campaign from address and sender name. This takes one call and one day.
Outreach sequences launch from the buyer's own email domain — the AP team's name, the company's address, the buyer's existing supplier relationship. Suppliers receive an email from the company that actually pays them, not from a vendor they've never heard of. Open rates triple. Objection rates drop. The campaign runs multi-channel: email primary, with phone and LinkedIn follow-up for high-value targets. Your AP team does nothing — the sequence is fully automated and managed by B2B Activate.
Inbound replies are tracked, categorized, and routed. Suppliers who express interest are moved to an enrollment flow. Suppliers who raise objections — "we prefer ACH," "our AR team handles this," "what are the fees?" — receive pre-built objection handling sequences designed to address the specific concern with economic framing. Suppliers who don't respond within the initial sequence are held in a pending queue for re-entry when an enrichment signal fires.
Traditional activation campaigns run once, go cold, and are never revisited. Evergreen Enablement™ means every supplier that doesn't convert today is monitored for seven live signal triggers. When a trigger fires, the supplier is automatically re-entered into an appropriately timed outreach sequence — without any human intervention. The program keeps activating new suppliers indefinitely, compounding the rebate return year over year.
Each quarter, B2B Activate generates an Activation Attribution Report that lists every supplier enrolled through our campaigns — with activation date, first card transaction date, cumulative spend, and rebates earned. This report is the basis for the performance invoice and is cross-referenceable against the issuer's own card statement data. Attribution methodology is agreed at the DNA Sync™ phase, so there are no disputes at invoice time.
Between quarterly reports, buyers and issuers have live access to the Campaign Hub™ — a single dashboard showing activation rate, supplier pipeline status, rebate accrual, and campaign performance. You can see exactly which suppliers are in what stage of the funnel, how much spend has activated this quarter, and what the projected rebate looks like. No spreadsheet. No monthly PDF. Real data, on demand.
The Core Differentiator
The single reason virtual card outreach fails at most programs is the sender. Here's the psychology and the mechanics.
Your campaign. Your supplier relationships. Your company domain. Built and run entirely by B2B Activate — without your team touching a single message.
Every message comes from an @[buyercompany].com address. The supplier sees an email from the organization that actually pays them — not from a platform, a bank, or a vendor they've never engaged with.
A single email sent once is not a campaign. Done For You As You™ deploys a structured sequence: initial outreach, first follow-up, second follow-up, objection-specific branch, and an Evergreen queue for non-responders.
The campaign is built, launched, and managed entirely by B2B Activate. Your AP team's name is on the messages. Their job is to approve the campaign configuration once at the DNA Sync™ call — that's it.
Messages are not generic. Each sequence is populated with the supplier's name, their specific payment volume with the buyer, and the precise economic benefit of switching to card — calculated from the actual data in the AP file.
When a supplier raises a specific objection — interchange fees, cash flow timing, AR process changes — they enter a pre-built branch sequence that addresses that exact concern with economics, not just reassurance.
High-value suppliers — those representing large spend volumes — receive Golden Glove Outreach™: email sequences supplemented by phone follow-up and LinkedIn outreach from dedicated B2B Activate reps, managed across multiple buyer programs simultaneously.
Evergreen Enablement™
Most supplier activation campaigns run once and go cold. Evergreen Enablement™ monitors every unconverted supplier for seven live triggers — and re-enters them automatically when the timing is right.
A supplier who declined card enrollment six months ago may have had a valid reason: cash flow concerns, a long-tenured AR manager resistant to process change, or a vendor relationship with a competing AP automation platform. But circumstances change. When they do, Evergreen Enablement™ fires automatically — no human intervention required.
A new AR Director, CFO, or AP Manager at the supplier company is detected via hiring data. New leaders are more likely to evaluate process changes in their first 90 days.
A public supplier reports a quarter with margin pressure or cash position changes. Economic signals create receptivity to revenue-generating or cash-flow-positive conversations.
The supplier's contract with the buyer is approaching renewal. Supplier-buyer relationship is top of mind — optimal window for a payment terms conversation.
The supplier opens a new location, hires significantly, or expands operations — indicating growth mode. Growing suppliers are more open to process modernization.
The supplier is acquired, merges, or acquires another entity. M&A events create process resets — new ownership frequently reevaluates all vendor payment arrangements.
The supplier's invoice-to-payment pattern changes — DPO shortens or stretches — indicating a change in their cash management approach. A shift toward faster collections suggests receptivity to card terms.
A peer supplier in the same industry and revenue band begins accepting virtual cards. Competitive awareness ("your competitor is already doing this") is one of the most effective supplier enrollment triggers.
When any signal fires, the supplier is automatically queued for a new outreach sequence — context-aware, timed to the signal, and sent from the buyer's domain. No human sets it up.
What Gets Replaced
Most commercial card programs stitch together seven separate vendors to run supplier activation. B2B Activate replaces all of them — with one system, one contract, and one fee paid only on results.
One system. One contract. One quarterly invoice — paid only on rebates your program actually earns. All seven capabilities built in, configured at onboarding, and maintained by B2B Activate without any lift from your team.
Campaign Hub™
The Campaign Hub™ replaces the spreadsheet, the monthly PDF, and the "how's the program doing?" email to your bank. Live data, on demand, shared between buyer and issuer.
Percentage of AP spend currently flowing through virtual card, updated in real time as suppliers enroll and transact.
Running total of rebates earned from B2B Activate-attributed spend. Broken out by supplier, by quarter, and by campaign wave.
Every target supplier shown with current stage: not contacted, outreach sent, responded, enrolled, active. Filter by wave, by score, or by status.
Upcoming Evergreen Enablement™ re-entries. See which suppliers are about to receive new outreach, why, and when.
Two Engagement Models
Corporate buyers engage B2B Activate directly to grow their rebates. Commercial card issuers engage B2B Activate to run activation across their entire buyer portfolio.
For treasury teams and AP leaders at companies $50M–$500M with an active commercial card program and a rebate gap.
For banks and fintechs managing virtual card programs for multiple corporate buyers who want systematic activation across their portfolio.
A 30-minute demo walks through the actual platform — spend file ingestion, Power Curve scoring output, and a live campaign configuration. We use your industry and program size, not a generic example.
No commitment required. Typical demo: 30 minutes. Typical time-to-first-campaign: 7 business days after data receipt.